6 Expert Tips on How to be a Podcast Guest is a blog post by contributing author, Amy Lyle.
Hello Bakers! I’m Amy – a comedy writer that has a passion for food (eating it, but not making it). Luckily, my husband and 4 teenagers have passion for all things culinary. My goal, regardless if it’s writing a screenplay, book or blog post, is to lighten the load of women with laughter. We’re all trying to do the best we can and being authentic about our struggles as moms, wives and employees can bring us together.
As a new author, and shameless self-promoter I have been very fortunate to have been a guest on over twenty podcasts! YOUR story, about surviving a failure or illness, starting a new business and succeeding against all odds, or just being an expert in your field, could make you an excellent guest on a podcast. It is a great way to expand your reach outside your circle, hone your message and meet interesting people.
Podcasts are unique that they have real staying power. Unlike a post on social media that quickly gets lost in the masses, podcasts are archived, forever. If a person enjoys a podcast and subscribes, they will normally listen to ALL of the interviews. There is a real residual benefit to having many interviews on a variety of podcasts. I have seen a noticeable difference in my website and social media traffic from being a podcast guest.
How to get invited to be a guest on a podcast:
- Find podcasts that fit your message
Podcasters design their content around themes. Search for your subject and then “podcast” on Twitter and Facebook. There are endless topics including: “marriage”, “real estate”, “seniors”,”movies”, “Champion dogs,” Start-ups” to “Star Wars.” A group of independent podcasters have banded together on Twitter using the hashtag #poderfamily. They are generous to promote each other’s shows and recommend guests. There are directories of podcasts on iTunes and iheartradio. Check how many followers the podcaster has on social media. My suggestion is you target smaller podcasters first, until you have perfected your message and then approach the larger shows.
- Contact the podcaster
From Twitter, Facebook or Instagram you can direct message most podcasters. Keep in mind “What is in it for them?” Can you solve a problem for their listeners? Are you an expert? Do you have an outlandish view on a trending topic? Keep your message short and focus on why they would want to interview you. Listen to a few segments of their show before making contact. I made a huge error, messaging a giant podcaster with a heartfelt plea of why I should be a guest and he replied, “I’ve never had a guest on my show.” The more familiar you are with their content and style, the more customized you can make your pitch.
- There are normally requirements, be prepared
Most podcasters will want a short biography, a headshot and all of your website, social media and contact information. You may be asked to fill out a questionnaire, take it seriously, as they are qualifying you as a guest and will use your answers as a general guide during the show.
- Set up your space to be favorable to an interview
The beauty of podcasts are that they can be done from your home. The podcaster will use Zoom, Skype or another app for the meeting. At a minimum, set up space that is favorable to being interviewed without any outside noises. You need to limit the sounds of doorbells, dogs barking and children for at least an hour. If you think you are going to make a real effort to do multiple podcasts, invest in a microphone to improve sound quality. They are available on Amazon for around $50.00.
- DO NOT “SELL”
Great podcast guests, like dinner party guests, do not SELL. The goal is to have a conversation about a specific topic. You will get the opportunity to tell the audience how to reach you at the end of the podcast. The point of a podcast is to be conversational about a topic, not pitch a product or service. People buy from people they know and like, so think of the opportunity as what it is, gaining access to broaden your reach.
- Promote your episode on social media
It’s a win/win, you reach the podcaster’s current subscribers, and the podcaster gets exposure to your fan base. I normally write a short caption thanking the podcaster for having me as a guest and a description of what the podcast theme is covering.
The strategy to getting on a podcast is the same for getting any press. Be courteous, authentic and appreciative and the show will be well received The best compliment a podcaster can give you is an open invitation back to their show.
I rarely take a walk, do household chores, or go to bed, without listening to a podcast. My favorite shows focus on family life, overcoming struggles and comedy such as @marriedaf, @thecleancomedyhour, @supersoulsunday, @tedtalkradiohour and What’s your Next Move. Start your day with podcasts and be inspired by all the people that have overcome great obstacles or figured out how to squeeze a little more joy into their days and know that YOUR interview on a podcast could be providing the words of wisdom or the funny antidote that helps a person see the world in a better light.
Amy Lyle is comedian, actor and author. Her bestselling funny memoir, The Amy Binegar-Kimmes-Lyle Book Of Failures, is available on Amazon.
Read more about Amy on our Meet the Team page.