Preheat oven to 350°F. Spray a 12-cup muffin pan with non-stick cooking spray. Set aside.
Whisk together the pancake mix, sugar, crushed cereal, milk and egg just until smooth. Do not over mix. Fold in chopped strawberries.
Scoop batter into prepared muffin cups. Bake for 16-18 minutes or until golden brown. Let cool.
For the frosting
Scoop strawberry cream cheese into a large bowl. With an electric mixer, beat on medium high until smooth. About 1-2 minutes. Pour into a pastry bag fitted with a 1M pastry tip. (If you don't have this, you can pour it into a large zip top bag. Seal and cut off a corner.) Pipe cream cheese onto cooled muffins.
For garnish
Do not garnish until you are ready to serve the muffins. You want the cereal to be crunchy. Garnish muffins with cereal and one strawberry half. Serve immediately.